ASSET MANAGEMENT & SYNDICATION
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Documentation

Below are generic help topics for users of the AMS. For information on the API and Developer Resources see the links in the sidebar. These docs are a still a work in progress :)

Social

Example

Think about how many angles & individual assets your project has.

Consider this example, about a fictitious homeless vet with HIV.

A Tweet/Facebook offering could be written for each of the below: Actually you could take pretty much a single post and quickly tweak it into other ones. The dates will allow us to sprinkle posts out year-round.

Veterans Day: Nov 1-11
World AIDS Day: Dec. 1
World Homeless Day: Nov. 10
National Homeless Persons' Memorial Day: Dec. 20-23
Possible legislation: October
Sgt. Clark’s 5-year anniversary as homeless person: March 12
Sgt. Clark’s 12th anniversary with HIV: March 12
PTSD anniversary reaction: Feb. 12

You can also write general ones. IE: Explore the life of an Iraq vet with HIV who chooses to live in a plywood fort in the Washington woods.

These can also do near double-duty for Facebook ads (25 character headline; 135 for text; photo 110x80 pixels max)

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Photo Asset Page

Photo Info

These photos will be distributed to partners. A mini-headline appears with the cutline. Together, they can have a stronger initial impression.

This title does not need to be SEO friendly.

Your cutline should include the 5Ws and specify credit.

You can copy the cutline from your Photoshop file but please ensure everything is factually correct and spelled correctly.

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Photo Slug

Each element in the database, including individual photos, must have a unique name.

The “title” is cloned here, but you can also shorten the slug.

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Photo Tags

Some people will enjoy navigating our stories via photos. By pinpointing the photos on the map, you’ll allow a different entry point and alternative navigation.

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Story Page

Story Info

This headline appears on summary pages. Sometimes the headline appears without the summary, so consider that in writing it. A declarative headline is usually preferred. Character count: 70

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Story Slug

This is like a story nickname, necessary for the database. It’s for internal use only but should accurately identify your work.

It replicates your package headline initially, but shorten it to reflect a good working title for your project. It must be unique from any other.

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Story Summary

This description should summarize the relevance of the story or asset. Broad regional mentions will connect with more people. Write tight and bright, with strong verbs. You’ve got 125 words to persuade a reader to click (or an editor to user your work).

Not necessary to write for SEO here.

You should keep this UP TO DATE and revise it as necessary. Prospective partners will begin reading this.

This summary automatically will appear on its relevant category pages (based on tag).

If this story element has photos, a gallery, a map, or interactive, those assets will appear at the end of your summary blurb automatically as AWESOME recognizes which elements are associated with it.

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Publish Title & Dates

Indicate when it is timely or appropriate to use your content or to urge publishers to do so.

Example: Story about homeless vet with HIV
Veterans Day: Nov 1-11
World AIDS Day: Dec. 1
World Homeless Day: Nov. 10
National Homeless Persons' Memorial Day: Dec. 20-23
Possible legislation: October
Sgt. Clark’s 5-year anniversary as homeless person: March 12
Sgt. Clark’s 12th anniversary with HIV: March 12
PTSD anniversary reaction: Feb. 12

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Story Geotags

This will allow us to sort our stories by regions and states. If you visit or quote people from many places, indicate as many as are relevant on the map.

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Story Title

This headline should be declarative and SEO smart.
* Alaskan village stands on leading edge of climate change
* 20 years after amnesty, communities and lives reshaped

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Story Text

Our 2009 partners chose to use only about 5% of all News21 content because stories either had no text or were built in Flash.

If you provide a shortened, text version of your story, and link to the full presentation, you’ll significantly improve odds of getting used elsewhere. That’s the goal: Turn out content in multiple media.

This example shows how an 8- or 10-inch text story that summaries a video project greatly increases your chances of partner pickup. Simply by copying the text from the Flash file into ASM would have allowed the story of the lady with her sewing machine to be released to almost 100 other media outlets.

If your main project is really long, how long should it be for this version? Read this perspective from a Gannett editor.

You may need to massage the text a bit, accounting for lack of navigation and wrapper; adjust your headline accordingly.

If you supply text, it also helps your story appear on our iPhone app.


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Profile Information Page

Personal Blob/Website

We want to keep track of you professionally, and we want you to help with social outreach of our stories.

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Hometown

This helps us 2 ways: 1. We can automatically create a shorter tagline to accompany your bio, which is more likely to be used by partners (i.e.: Judy Johnson, a multimedia journalist from Greeley, Colo., reported this story while a Carnegie-Knight News21 fellow at (incubator University.)

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Permanent Email

We need your non-edu email to remain in touch.

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Bio/About the News21 fellow

In 125 words, please use third person to describe yourself.

You can link to relevant sites.

Prospective employers will see your work aggregated on the Explore & Compare pages, it’s recommended you indicate at least one of your web sites to append at the end of the blurb.


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Avatar/Photo/Image

Please upload a nice photo of yourself at 250x250. We can provide it to partners,

It will appear automatically on the Explore page as well as the fellows’ bio page.


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Package Information Page

Package Summary/Project in Brief

This description should summarize the relevance of the project, story, asset. Broad regional mentions will connect with more people. Write tight and bright, with strong verbs. You’ve got 125 words to persuade a reader to click (or an editor to user your work).

Not necessary to write for SEO here.

You should keep this UP TO DATE and revise it as necessary. Prospective partners will begin reading this.

As your project takes shape and you add certain elements to it, those assets will appear at the end of the summary automatically.

This summary automatically will appear on its relevant category pages (based on tag) and will top your project’s Explore page.



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Package Headline

This headline appears on summary pages. Sometimes the headline appears without the summary, so consider that in writing it. A declarative headline is usually preferred. Character count: 70

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Package Primary Image

Many publishers require the original non-cropped, high resolution photo, so this is it.

It should be the strongest photo you have to represent your project.

The cutline information should be supplied in the metadata of the Photoshop file. Be sure to fact-check and spell check your work. Also indicate photo credit.

If you are uploading a photo supplied by another organization, please ensure the metadata of that picture says “Photo courtesy of XXXX”

Read editors’ comments about improving the odds of using a story if it has photos.

It replicates your package headline initially, but shorten it to reflect a good working title for your project. It must be unique from any other.

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News21 Image

This is a strong photo cropped to 440x250 that will be used on the homepage; a smaller version of it may appear on category pages and elsewhere on the site.

You need to supply only one at the project level

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Package Slug

This is like a story nickname, necessary for the database. It’s for internal use only but should accurately identify your work.

It replicates your package headline initially, but shorten it to reflect a good working title for your project. It must be unique from any other.

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Inherited Tags

Your login identifies you, your newsroom, project or school. That “inherited” info is delivered automatically to various category pages so you don’t have to indicate that every time.

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Tags

These tags are tied to our category pages, and we’re trying to keep them limited. E-mail HQ if you have a need for others.

You can assign to more than one category as long as it’s really relevant.

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Interests

This is like an editor’s note. It point partners to specifics that may otherwise be overlooked. Ie: a 2009 profile of the diverse town of Columbia, Md., might catch their if a comparison low in the story was brought to their attention (Honolulu, Tulsa and Tacoma had more mixed-race residents, meaning news organizations in 3 other states might find this of interest.)

Here you should also indicate newsworthiness, tying it to events or dates, for instance.

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Package Geotags

This will allow us to sort our packages by regions and states. If you visit or quote people from many places, indicate as many as are relevant on the map.

Consider the locations of some of our partners’ properties:
Gannett
McClatchy-Tribune
Village Voice Media



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Package Help

Profile Help

Story Help

Photo Assets Help

Social Help